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Thoughts on Apple versus Facebook

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Apple, Facebook, Privacy, Epic, iOS, macOS, advertising, security

War against Apple by Facebook has officially begun, with the social media giant spending some of its user data-targeted ad revenue on a series of press ads against the computer company, presumably because using its own platform to spread such claims may fall foul of anti-trust law.

You are the product

Facebook is making the usual hyperbolic arguments around “standing up for small business” and “making sure the internet stays free,” though it isn’t entirely clear when Facebook became “the internet,” or why we as users aren’t paid for the provision of the personal data on which the social mediam company builds its business.

At issue is an improvement in iOS coming next year that requires developers to secure user permission before they can track them across apps. This improvement helps you maintain your security and has no impact on the sale of targeted advertising that exploits Facebook’s existing user data.

Facebook already takes a lot of data. Scoot over to the Facebook app listing on Apple’s App Store and you’ll find a Privacy Nutrition report that’s pages long.

Jane Horvath, Apple’s global director of global privacy, has said:

“Facebook executives have made clear their intent is to collect as much data as possible across both first- and third-party products to develop and monetize detailed profiles of their users, and this disregard for user privacy continues to expand to include more of their products.”

Apple’s argument is much simpler: Users have a right to know if their data is being exfiltrated by an app or service that they use, and why.

Copyright © 2020 IDG Communications, Inc.

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