Updated Sept. 28 at 7:30 a.m. ET
Following months of uncertainty, Amazon Prime Day has a date for 2020.
We previously reported that Prime Day 2020 will be on Tuesday, Oct. 13 after a slew of other publications like CNET and The Verge went live with stories rumoring the date, but now Amazon has confirmed that Prime Day 2020 will be Tuesday, Oct. 13 and Wednesday, Oct. 14. The event will run from 12 a.m. PT (3 a.m. ET) Oct. 13 to 11:59 p.m. PT (2:59 a.m. ET) Oct. 14.
Last year the shopping event ran for a full 48 hours, so we aren’t surprised to see that happen this year too.
This news comes after the summer shopping event was . Amazon scaled back on its promotional events when the coronavirus pandemic hit because of a huge increase in demand for essential items. Now that we’re six months into our “new normal” and have adjusted our daily lives, big shopping events like this seem to be a bit easier to manage.
Prime Day is , making it a nice distance out from the winter holiday shopping — like a Christmas in July sort of situation. But because it got pushed back to October this year, it’s going to run into the regularly scheduled holiday deals and we’ll likely see some overlap.
In 2020, Prime Day is really focused on small businesses, with Amazon even offering a $10 credit to Prime members who spend $10 on items sold by small businesses now until Oct. 12. Shoppers can use the credit once Prime Day actually starts.
is going to be different this year, too, because of COVID-19 and social distancing regulations, and some retailers have already said that they will run promotions and deals earlier than ever. So, buckle in and get ready for savings thrown at you starting with Prime Day on Oct. 13 and running through the end of the year. This is going to be a long-ass holiday season, y’all.
Early Prime Day deals
In typical Amazon fashion, Prime Day 2020 deals started as soon as the dates were announced. Here’s what Prime members can already save on:
Amazon devices: are two for $39.98 with code DOTPRIME2PK, is $100 off, and are up to $100 off. Starting Oct. 6, save $40 on the , get and six months of Amazon Music Unlimited for only $19.99, plus shop bundles on indoor security cameras and save.
Prime Day 2020 shopping tips
A savings event on a platform as massive as Amazon can feel seriously overwhelming. There are some steps you can take now, and once Prime Day actually begins, to make your shopping experience go as smoothly as possible — and ensure you get all the best deals.
First of all, it’s never too early to start. What big ticket items are you hoping to score this year? Compile a list and then those products and set deal alerts within the Amazon app (tap “watch this deal” on items you want).
Amazon discounts tons of stuff every day, so in order to find actual Prime Day deals, look for deal badges. They’ll be in blue to help you differentiate from regular deals. For the best experience, figure out which platform you like to shop best: Amazon.com, the Amazon app, or through Alexa.
Once you have your shopping list put together, don’t be afraid to jump on deals you see ahead of Prime Day’s actual start date. Like Black Friday, this shopping event’s lines get blurred and savings can crop up outside of the set timeframe.